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Google requires advertisers complete an identity verification process. This process requires that advertisers provide legal documentation with their name and location. You’ll see these ad disclosures on Google services, such as Search and YouTube, and other sites that partner with Google.
To learn more about an advertiser on Google services, like Search and YouTube:
- On the ad, select More.
- Select About this advertiser.
On sites and apps that partner with Google
To learn more about an advertiser on sites and apps that partner with Google:
- On the ad, select Close.
- Select Why this ad?
You should feel confident that ads are not fraudulent or misleading. Google’s policies and technology enable us to prevent and remove billions of bad ads from the internet every year.
To help prevent fraud and abuse, we have policies and programs for certain types of products or services. To show ads for these products or services, advertisers need to prove that they have a license or that they are registered with the appropriate organization.
For example, we have certification programs for advertisers who want to show ads for healthcare and medicine, gambling, financial services, and other topics. Based on the topic, we may work with experts to confirm that the advertiser meets the current standards for their industry, and whether they have the appropriate license. What advertisers can show also depends on the laws or policies in the country where the advertiser is located, or where their ads show.Ad personalization policies
Advertisers show ads with Google around the world. Some of our advertiser policies are based on where the advertiser is located or where their ads appear.
When an advertiser doesn’t follow required policies, Google may stop showing their ads or suspend their account.
Google takes part in industry groups that create and follow standards in online advertising, including:
- Coalition for Better Ads
- Digital Advertising Alliance
- Digital Advertising Alliance of Canada
- European Interactive Digital Advertising Alliance
- European Advertising Standards Alliance
- Global Alliance for Responsible Media
- Internet Advertising Bureau
- Interactive Advertising Bureau (IAB UK) Gold Standard
- Interactive Advertising Bureau Tech Lab
- Network Advertising Initiative
- Trustworthy Accountability Group
Political ad policies
Google supports responsible political advertising and has different requirements for those kinds of ads based on region and local legal requirements.