Virtual conferences can be wildly successful for business owners, entrepreneurs, freelancers, teachers, and everyone in between. You can use modern social media platforms to advertise your virtual conferences and improve their attendance rates. But some social media platforms are easier to use than others.
Want to know how to promote your virtual conference on Instagram? Read on for 7 easy ways to do just that.
Create a Branded Hashtag
First and foremost, try to create a trendy, catchy hashtag. Instagram runs on hashtags, which are great ways to link different posts and movements together. More importantly, the right hashtag can serve as a means to bring fans and attendees of your virtual conference together during the run-up to the big event.
Note that it’s best to create a hashtag that is very specific to your event and that isn’t very popular. Generally, popular (or “populated”) hashtags are harder to connect to your virtual conference specifically, so your content could get lost in the shuffle.
For the best results, make your hashtag short, sweet, and to the point. For example, try making a hashtag of your event’s name and the current year.
Spread the Word on New Posts
Next, promote your virtual conference on Instagram by spreading the word about it on every new post you make. You don’t have to make the upcoming conference the center of each post. But include a small line at the end of every post referencing the conference with the above-mentioned hashtag and you’ll drive traffic to the RSVP page more than you would otherwise.
This is the oldest advertising trick in the book. By spreading the word about your conference on all your new posts, you’re getting the word out there in an organic and gradual way. The sooner you start talking about your upcoming conference, the better. Just make sure you link to the RSVP page on each CTA or call to action!
Create Digital Posters
The right digital posters can be their own Instagram posts or supplement posts you make about other subjects. Regardless, you should create quality digital posters advertising your upcoming virtual conference. Make sure they look vibrant, energizing, and attractive to the eye, and that they use great graphics and bold colors.
If you don’t know where to start or you don’t have graphic design experience, you can find conference poster templates on helpful tools like PosterMyWall. In addition, you can use these templates to make physical posters and print them out. Then you can hang them up on telephone poles if your virtual conference may draw people from your local area.
The closer it gets to conference day, the more excited people should become and the more you’ll need to ramp up your marketing. With that in mind, try making post countdowns the week or so before your conference begins.
For example, nine days before your virtual conference is set to start, make a simple Instagram post with the number "9" and one of the digital posters mentioned above. Then add your hashtag at the bottom and repeat the next day, swapping out the 9 for an 8.
This is a very simple way to establish a timeline for your fans or followers and make sure no one misses the conference when its date finally comes around.
Get Influencers Involved
Influencers are the marketing lifeblood of Instagram. It’s a no-brainer to reach out and connect with some of the influencers you already use for your marketing or who are involved in the same industry as you.
Those influencers can make posts of their own, drawing attention to your upcoming conference in the process. You can partner up with influencers for long-term marketing improvements and future campaigns as well.
Try Contests or Giveaways
To really drum up excitement about your upcoming virtual conference, offer contests or giveaways to your followers and fans. For example, you can offer free tickets (if regular tickets cost money to attend), free swag, or even shout-outs on your next Instagram post. Get creative and people will take note of your upcoming conference just for the opportunity to get something free!
Include the RSVP Link in Your Profile
Last but not least, don’t forget to include the RSVP page link in your profile. Your profile page is one of the first places new fans or followers may look to learn more about you, your company, or your brand. If you have the link to the upcoming virtual conference there, you might get someone to sign up for the conference without having to do lots of extra marketing.
Ultimately, promoting your virtual conference on Instagram is easier than you may think. Simply use the platform’s available tools, get creative with your marketing slogans and hashtags, and the event attendees will arrive in time for the big day!
Because PayPal is widely used for online transactions, it is understandable that criminals would seek to gain access to PayPal accounts. When it comes to protecting your PayPal account, there is a lot you can do on your own. Keep your PayPal account safe and avoid typical ways to protect your PayPal account.
As it turns out, PayPal is a trustworthy platform constantly upgrading its security measures. The corporation has implemented a white-hat hacker program and has already paid out approximately $4 million since 2018. Venmo and other services owned by PayPal are also covered by the scheme.
1. Password Shouldn't Be Simple
All of your accounts should be protected by this standard online security advice. To protect your PayPal account, do not use passwords that are too easy to guess. Avoid repeating passwords from other websites so that a hacker who gains access to your first account cannot access your PayPal account to stay safe using PayPal.
Please log in before you can change your password. Click the gear icon at the upper-right, then the Security header at the top of the screen. Select the Password option from the drop-down menu.
2. Use A Virtual Private Network (VPN)
Use a Virtual Private Network (VPN) if you need to access your PayPal account while you're away from your home network's protection (VPN). A virtual private network (VPN) encrypts all of your online transactions, including accessing and using your PayPal account to provide an additional layer of protection.
A virtual private network (VPN) is especially useful when using a public hotspot when you're on the road. We've already warned you about the dangers of using public Wi-Fi to access your PayPal account, but we understand that sometimes there's just no other way to protect your PayPal account.
3. Check The Permissions of Your Account
You may link your PayPal account to many businesses and sites, including eBay and your credit card. If you use these frequently, it's a good idea to check to see if you have given anyone access to your PayPal account.
To see where you've logged into PayPal and which precise rights you've granted, click Update next to Permissions you've given.
4. Make Use of Strong Passwords
PayPal still uses security questions as a form of account protection, which is a bit of a surprise. These are less secure than other technologies because they can be easily guessed or figured out through social engineering.
As a result, you should click the Update button next to Security questions on the Security page and ensure to protect your PayPal account.
5. Disabling Auto Login
To save time, PayPal offers a tool called One Touch. It eliminates the need to sign in to your PayPal account to complete a purchase using PayPal in your current browser. It would help if you didn't utilize this on shared computers or portable devices like laptops.
To turn it off, go to PayPal's Security page.
6. Buy and Sell from Verified Buyers and Sellers
Anyone with a valid email address can open a PayPal account, including scammers and identity theft victims. On the other hand, legitimate buyers and sellers go through the extra process of getting their accounts verified to show that they are trustworthy. PayPal requires more personal information for verification to protect your PayPal account.
There are a lot of scammers out there that won't or can't offer this kind of sensitive information, such as a social security number. For the sake of your peace of mind, you should only conduct business with PayPal verified accounts.
7. Don't Fall Victim to Phishing Scams
To keep your PayPal account safe, you can make the modifications outlined above. However, avoiding mistakes that could lead to your account being hacked is an equally important part of security. It includes avoiding threatening emails. Due to the widespread use of PayPal, phishing emails claiming to be from the company but being sent by criminals are typical.
To avoid losing your account credentials to a phishing email, you should be aware of how to identify them. There is no need to give your PayPal account information unless the site is authentic. Email links should not be clicked because they are often embedded to protect your PayPal account.
It's a buyer's worst nightmare to get an unexpected bill. Describe your item in detail and add images. Photos are extremely vital when selling in nations where customers may not be fluent in the language in which the seller prepared the listing. Make sure your return policy is clearly stated in a position where customers can easily locate it.
Although PayPal had a reported data breach in 2017, the leak included the infrastructure of a company that PayPal was purchasing at the time of the breach.
Users don't have to share their bank information with sellers because all payments with PayPal are based on email addresses to protect your PayPal account.
LinkedIn has more than 600 million members worldwide, making it the world's most popular professional network. If you're serious about advancing your career, you'll want to make sure make your LinkedIn profile stand out is always up to date and optimized.
Improve Your LinkedIn Profile
Your profile photo serves as your "calling card" on LinkedIn because it's the first thing people see when they meet you. To get you started, here are a few brief ideas on how to choose to have a good LinkedIn profile.
It's important to make your LinkedIn profile stand out is recent and that it looks like you.
Make Your LinkedIn Profile Attractive
On your profile page, the second visual element is your background photo. It piques interest, establishes context, and reveals a little more about your values and priorities. The correct background photo is the most important factor in enhancing your LinkedIn profile.
Go Beyond A Job Title in Your Headline
You don't have to put your work title at the top of your profile page, but you can if you like. The headline area is a great place to explain why you do what you do, what motivates you, and how you perceive the world.
Write A Tale Around Your Synopsis
What can you say about your LinkedIn synopsis other than emphasizing the importance of having one? There are still a surprising number of people who fail to fill out this section when making your LinkedIn profile stand out.
Defend Yourself from Buzzwords
In LinkedIn headlines and summaries, buzzwords are adjectives that are overused to the point of meaninglessness. Regularly, we've compiled lists of the most overused buzzwords that include phrases such as ‘specialized, 'leadership', focused.
Begin to Connect The Dots
It may seem self-evident, but it is simple to overlook. Having a large number of connections on LinkedIn is important because of the system of first, second, and third-degree connections; having a large number of connections helps keep you visible to others.
Make A List of Your Related Expertise
Identifying relevant abilities is one of the simplest wins on LinkedIn — read through the list of skills. As a result, your headline and summary will be more credible, and people will be more inclined to recommend you to make your LinkedIn profile stand out.
Services You Provide Should be Highlighted
New LinkedIn feature services let consultants, freelancers, and individuals working for smaller organizations demonstrate the range of services they offer. The more information you include in your profile's Services section, the more likely you will appear in search results to make your LinkedIn profile stand out.
Spread Word about Good Work You've Done
Credibility is enhanced by supporting fellow members who can vouch for your abilities. Starting with your network, choose connections that you believe truly merit your recommendation - this is typically the trigger for individuals to reciprocate your favor.
Improve Proactive Management of Your Endorsements
You may find that the emphasis on your LinkedIn profile is skewed in ways that don't reflect who you are as a person after endorsements start coming in.
Those who have worked with you on events may be more passionate endorsers, even if your major competence is in content marketing to make your LinkedIn profile stand out.
Take A Test of Your Abilities
Taking skills assessment is an online test that allows you to show off your abilities and get a Verified Skills badge. According to data and demonstrating proof of their qualifications, candidates with validated skills have a 30% higher chance of being hired for the positions they apply for.
Endorsements are a visible representation of your value to the individuals who see your profile. Recommendations go a step farther than suggestions. These are first-person accounts of what it's like to work with you to make your LinkedIn profile stand out.
Showcase Your Love for Learning by Displaying
LinkedIn Learning offers the option to add a certificate to your LinkedIn profile once you've completed a course. As part of your LinkedIn Learning account, you can also share updates about what you've learned via the Learning History area.
Use Social Media and Marketing Tools to Promote Yourself
Your brand can benefit from the marketing materials you create for your company. There is a lot of value in promoting your employer's brand by sharing case studies, white papers, and other company-related content. It also indicates a level of passion and dedication.
Recognition for your Work through Publications
If you use the publications area to make your LinkedIn profile stand out to attract attention to existing thought-leadership content, you may stand out from the rest of the pack. These assets are linked to your profile in the Publications section.
To get the most out to make your LinkedIn profile stand out, you don't need to devote hours of your time to the task. You'll be surprised at how quickly you can make progress if you just set aside a few minutes during your lunch break or after work to work.
Opening a bank account is a necessity in the modern world. If you want to take advantage of the many great things about working with SoFi, you'll find it easier than ever to open a bank account with them today.
There are a lot of benefits to opening up a bank account with SoFi. It's an ideal way to save money as well as serves as a clearing space where you can see all of your bills and your paycheck in a single, convenient online space. Not only that, but when you open an account with them, you are getting two kinds of easy-to-use bank accounts. As those at SoFi remind their clients, "When you sign up for SoFi Checking and Savings, you will secure both a checking account and a savings account." That's a great way to keep all of your banking needs in one place.
Getting started is easier than ever. You can quickly open an online bank account with SoFi just by following a few simple and easy steps. You'll want to make sure that you have all of your documentation in order before you do anything else. This means making sure you can verify specific information about your age, background and financial matters. If you are not old enough to open up an account on your own because you are not yet eighteen, you'll need to have someone who is of that age and can do it for you. You'll need to get some things done, such as making sure that you have a direct deposit for your account as well as the checking you want.
There are a few other details you'll need to keep in mind as you make your plans to open up an online bank account with SoFi. You will need to make sure all of your documents are up to date and current. That means they have the right name on them as well as the right address. If you have changed your official name recently or moved, you might need to get new documents such as a driver's license that reflect this fact. You will also need to understand the process from start to finish.
Making it Work
Making it work is easier than ever. You shall need to fill out an application and make sure all of the details are correct. You will also have to make a deposit. Keep in mind there are no minimum balances for an online account with SoFi. You'll also get both a checking and a savings account when you sign up with them. Once you've completed the basic process, it's time to take the very next step and complete the process. Download the app and you're ready to start it all.
A SoFi bank account is a fabulous way to manage your finances and keep them in order no matter what you're doing.