According to a report from e-marketers, worldwide e-commerce is expected to reach up to $5.5 trillion by the end of 2022. That figure is expected to even increase further in the coming years.
By 2025, Shopify expects that the percentage of sales made online would have increased to 25% from the present 17.9%. All these figures point in one direction: e-commerce is the future.
Companies that wish to be successful in this century must embrace e-commerce. However, when it comes to eCommerce, the design of your site is crucial. It may make or break your website, resulting in sales that either fall flat or convert profitably.
This is why we have brought you some of the best themes on the internet to help you make massive sales with home products.
What to Sell On Shopify
There is no magic to making sales on Shopify. Like any other market, you need to understand what people want the most to make sales. Observe the market trend and see what the money is going to and meet the needs of people.
Although there is more to making sales, offering trending products will help you maximize the massive online demand. So, if you are confused about what household products to sell, consider picking from any of these.
1. Bathroom Fittings
Bathroom fittings are plumbing equipment or bathroom accessories, also known as sanitary fittings. The global bathroom fittings market will expand significantly during the year. This expansion will be due to changing lifestyles and increased disposable income. A rise in competition in the hospitality sector might also cause increased demand.
Previously, luxurious bathroom fittings such as modern freestanding tubs were limited in urban areas, and penetration was low in rural areas.
However, rising living standards, aided by increasing disposable incomes, have resulted in increased demand. All these have caused a growing preference for delicate and high-end household accessories such as bathroom fittings.
If you are looking to take advantage of this trend, you should look into selling any of these:
Towel paper machines, etc.
To improve visibility for your bathroom fittings store, you might consider effective Search Engine Optimization (SEO) and advertising campaigns. These two can generate large amounts of traffic, resulting in increased sales.
You can also market your bathroom fittings online using social media platforms like Instagram or TikTok. One of the benefits of using these platforms is targeting a specific set of people with your campaigns.
For example, you could target millennial families with your freestanding tubs. While at it, you can create videos where you discuss why everyone should have bathtubs. You can also tell them the differences between clawfoot tubs and freestanding tubs.
You might also consider running seasonal promotional campaigns to promote your latest products and bestsellers. Instagram or TikTok are your best bets for paid ads because you can use behavioral targeting to find customers based on their interests and purchasing habits.
2. Kitchen Fittings
According to Google Trends, there has been an increase in searches for keywords such as "Kitchen Furniture," indicating increased demand for kitchen fittings. The COVID-19 pandemic has forced people to spend more time at home, increasing the need for kitchen fitting.
This shows you there is a huge opportunity waiting for you if you want to sell household products. The beautiful thing about Kitchen fittings is that you can sell different products.
The following are some items that you can sell as kitchen fittings:
Bar & Prep Sinks
Kitchen Soap Dispensers
By selling as many of these products, you give yourself enough room to make sales from the industry. Whenever there is an uptick in demand for these products, your business can be there to reap the benefits.
3. Household Cleaning Supplies
Household cleaning supplies experienced significant growth at the end of 2021, and the new trend does not appear to be going away anytime soon. According to the most recent reports, the global household cleaning supplies market will be worth $320.8 billion by 2028
This is not a product that you want to miss out on. You can use cleaning supplies in various areas around the home, including the toilet, floors, counters, and other surfaces.
This industry has a lot of competition. Retailers such as Walmart, Target, and Amazon have a sizable market share. They all, however, target a similar demographic. That is, older consumers that have more disposable income. This group provides you with a unique selling opportunity.
While traditional cleaning supplies are still the most popular, research shows that people are becoming more interested in eco-friendly cleaners. Natural products that are eco-friendly and gentle on the skin and environment are in high demand. People are willing to pay more for organic and natural products, and you can efficiently cross-sell them.
4 Amazing Shopify Themes You Can Use for Your Home Products Store
The following are some of the best themes that you can use for your home products brand on Shopify.
1. Barberry Shopify Theme
The Barberry Shopify theme comes with features you won't find in many other themes. Its responsiveness and its elegant modern design make it ideal for home products. So, if you are looking for an excellent template for your home products, this should work.
Some exciting features of this product include:
Lazy loading of product images
Support for 3D product models
The footer reveal effect
2. Outstock Shopify Theme
Outstock Shopify theme is a highly customizable theme suitable for a wide range of industries. While it is not for any particular market, it does provide distinguishing qualities that make it perfect for household products. One such feature is the Look Book.
You can easily show your customers how to use your product with the look book. This is an excellent method to increase buyer engagement, which leads to more sales.
It provides a clean, minimalistic style to ensure a visually appealing site design. Whether you're new to Shopify or a seasoned user, the platform is simple to use and feature-rich.
With Outstock, you can be sure of driving more sales. Your sole concern will be keeping enough supply on hand.
3. Flow Shopify Theme
The Flow theme features a basic style with large photos and product slides that help visual storytelling. Visual storytelling is a crucial part of eCommerce that drives sales. That's because our eyes are the most powerful sensory organs in our body.
If you are looking to drive sales, you need to develop more visual appeal. The Flow Shopify theme comes in handy in this regard. It gives you a neat and modern motif that is ideal for displaying household items.
Besides, the Shopify Flow theme has configurable product grids. It gives you the flexibility to display material from your Instagram feed if you want. It also allows you to advertise your special products in an optional fixed header.
Flow is available in the Byron, Queenstown, and Cannes styles for flexibility and customization.
4. Sectioned Dream Kitchen Theme
The Sectioned dream kitchen Shopify Theme is ideal for shops offering kitchen accessories and other household products. The theme is responsive and user-friendly. Everything you need to modify is available in the admin section.
You can use this theme to sell household items like microwaves, kitchen accessories, bowls, mixes, coffee makers, grinding machines or grinders, vending machines, and other multipurpose items.
The good part is you do not need any coding skills to use this theme. It includes impressive user-friendly features that will draw more customers to your online business and increase sales.
Even though a good theme is needed to make sales, it is not the only thing you need. In addition to having good visuals, you need to have a good sales copy on your website.
Also, ensure that customers can easily find what they need when visiting your page. Finally, you need to invest in search engine optimization to ensure that your buyers can easily find your eCommerce store.