Virtual conferences can be wildly successful for business owners, entrepreneurs, freelancers, teachers, and everyone in between. You can use modern social media platforms to advertise your virtual conferences and improve their attendance rates. But some social media platforms are easier to use than others.
Want to know how to promote your virtual conference on Instagram? Read on for 7 easy ways to do just that.
Create a Branded Hashtag
First and foremost, try to create a trendy, catchy hashtag. Instagram runs on hashtags, which are great ways to link different posts and movements together. More importantly, the right hashtag can serve as a means to bring fans and attendees of your virtual conference together during the run-up to the big event.
Note that it’s best to create a hashtag that is very specific to your event and that isn’t very popular. Generally, popular (or “populated”) hashtags are harder to connect to your virtual conference specifically, so your content could get lost in the shuffle.
For the best results, make your hashtag short, sweet, and to the point. For example, try making a hashtag of your event’s name and the current year.
Spread the Word on New Posts
Next, promote your virtual conference on Instagram by spreading the word about it on every new post you make. You don’t have to make the upcoming conference the center of each post. But include a small line at the end of every post referencing the conference with the above-mentioned hashtag and you’ll drive traffic to the RSVP page more than you would otherwise.
This is the oldest advertising trick in the book. By spreading the word about your conference on all your new posts, you’re getting the word out there in an organic and gradual way. The sooner you start talking about your upcoming conference, the better. Just make sure you link to the RSVP page on each CTA or call to action!
Create Digital Posters
The right digital posters can be their own Instagram posts or supplement posts you make about other subjects. Regardless, you should create quality digital posters advertising your upcoming virtual conference. Make sure they look vibrant, energizing, and attractive to the eye, and that they use great graphics and bold colors.
If you don’t know where to start or you don’t have graphic design experience, you can find conference poster templates on helpful tools like PosterMyWall. In addition, you can use these templates to make physical posters and print them out. Then you can hang them up on telephone poles if your virtual conference may draw people from your local area.
The closer it gets to conference day, the more excited people should become and the more you’ll need to ramp up your marketing. With that in mind, try making post countdowns the week or so before your conference begins.
For example, nine days before your virtual conference is set to start, make a simple Instagram post with the number "9" and one of the digital posters mentioned above. Then add your hashtag at the bottom and repeat the next day, swapping out the 9 for an 8.
This is a very simple way to establish a timeline for your fans or followers and make sure no one misses the conference when its date finally comes around.
Get Influencers Involved
Influencers are the marketing lifeblood of Instagram. It’s a no-brainer to reach out and connect with some of the influencers you already use for your marketing or who are involved in the same industry as you.
Those influencers can make posts of their own, drawing attention to your upcoming conference in the process. You can partner up with influencers for long-term marketing improvements and future campaigns as well.
Try Contests or Giveaways
To really drum up excitement about your upcoming virtual conference, offer contests or giveaways to your followers and fans. For example, you can offer free tickets (if regular tickets cost money to attend), free swag, or even shout-outs on your next Instagram post. Get creative and people will take note of your upcoming conference just for the opportunity to get something free!
Include the RSVP Link in Your Profile
Last but not least, don’t forget to include the RSVP page link in your profile. Your profile page is one of the first places new fans or followers may look to learn more about you, your company, or your brand. If you have the link to the upcoming virtual conference there, you might get someone to sign up for the conference without having to do lots of extra marketing.
Ultimately, promoting your virtual conference on Instagram is easier than you may think. Simply use the platform’s available tools, get creative with your marketing slogans and hashtags, and the event attendees will arrive in time for the big day!